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28 stories, each with 28 words by Ashlynn Sum.
Editorial Design, Illustration, Writing
2013
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In conjunction with Singapore's National Day 2013, Visual Inconsideration brings to you an exclusive silkscreened A3 poster of 16 notable landmarks in Singapore. Celebrating some of our very own iconic landmarks that have brought this little red dot to the world map.
Limited edition of 48 numbered posters. Printed by the good guys at Imprinstic Prints.
Art Direction, Creative Direction, Icon Design
2013
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The Illustrations from The Petua Book
Art Direction, Editorial Design, Illustration
2013
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The Petua Project is an initiative by Visual Inconsideration to create awareness of Singapore's local traditions, cultural heritage and to preserve the way of life of those that have come before us. Petua (per-too-ah) is a Malay term for 'Advice' and folk proverbs which usually betray a deeper meaning, the significance of which may have been lost in transmission.
Branding, Editorial Design, Writing
2013
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Corporate Branding for Freedom Power
Branding, Graphic Design, Packaging
2012
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Happy Collection Day - Lunar New Year 2013
Branding, Copywriting, Graphic Design
2013
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Events Partner is a furniture rental company set up in 2011 renting premium modern furniture used by events industry in Singapore.
VI was assigned to do an identity rebrand which consisted of their stationery and website. Keeping in line with their minimal and clean furnitures, the approached was to keep the colours neutral and the design clean and uncluttered.
The logo was derived from the idea of a seal stamp. The thought behind the logo was to create an impression of sophistication and that the seal stamp was an indication of their dedicated sevice; to seal each project with guaranteed satisfaction.
Art Direction, Graphic Design, Web Design
2012
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Merry Risque-mas Greeting Visuals
Creative Direction, Graphic Design, Icon Design
2012
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Web Design
Programming, UI/UX, Web Design
2011
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Medicine Woman Corporate Identity
Art Direction, Branding, Creative Direction
2011
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Design Essential Kit
Art Direction, Design, Editorial Design
2011
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Websites
Branding, Creative Direction, Web Design
2011
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Membership Item
Branding, Crafts, Philosophy
2011
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Kokoro Food Consultancy
Art Direction, Branding, Creative Direction
2012
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Exclusive Spelunker Gears
Advertising, Branding, Marketing
2011
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Editorial
Art Direction, Editorial Design, Industrial Design
2011
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Branding Identity
Branding, Design
2011
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Spelunker Packages 2012
Branding, Design, Print Design
2011
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Artistree The Business of Arts
Branding, Fine Arts, Performing Arts
2012
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Flair Collaterals
Branding, Creative Direction, Graphic Design
2012
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Wedding Identity
Graphic Design, Publishing, Branding
2011
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Kizen in a marketing house under the wings of Plato's Cave.
Branding
2011
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Innova Technology Mobile App
Branding, Information Architecture, UI/UX
2011
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VI Collaterals: Namecard
Art Direction, Industrial Design, Marketing
2011
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VI abstract tee
Design, Digital Art, Marketing
2012
